GTM VALIDATION FOR AMBITIOUS COMPANIES
The Forge
You have traction. Now you need proof your go-to-market motion works before you scale it. The Forge is a time-bound system that either confirms you're ready to scale or shows you exactly what needs to change.
We build the lead. You take the win.
You have momentum. You don't have proof.
You have customers, revenue, traction. But sales cycles are unpredictable. Marketing generates activity, not pipeline. You're investing in growth without knowing what's actually driving it.
The Forge answers one question: does this motion scale? We validate, test, build, and document a playbook your team can run without us. By the time we leave, you'll know exactly what works and where to put your next dollar.
You could figure this out internally. But how many hires, how many months, and how much spend before you land on what works? We've done this before. We know where to look, what to skip, and how to move fast without breaking what's already working.
real results
"For nearly two years, Emely and her team transformed our tech start-up's marketing."
They elevated our demand generation with innovative solutions that drove measurable brand awareness and engagement.
I recommend Emely without reservation for any organization ready to elevate their marketing and achieve real growth.
- Yi Jin, Ph.D.
WHAT IT IS
CAST
Shape the foundation.
ICP refinement, messaging framework, validation metrics, and outbound infrastructure.
Weeks 1-3.
Temper
Test in market.
Multi-channel campaigns, A/B testing, sales conversation analysis, real-time optimization.
Weeks 4-9.
Polish
Prove repeatability.
Playbook documentation, scaling roadmap, team training, and handoff.
Weeks 10-12.
In 12 weeks, you'll have a GTM system that works—and a team that can run it.
Who it's for
You're post-traction, pre-scale.
You've got customers. You've got revenue. You might even have a team. But you're stuck in the founder-led sales model, and you know it won't scale. Your VP of Sales keeps asking for more budget. Your marketing team generates "awareness" but not pipeline. You're reinvesting in growth, but you're not sure what's actually working.
You've built something people want. Now you need to know if you've built something that scales—or if you need to rebuild the engine before you pour jet fuel on it.
The Forge is for founders who need to know—definitively—whether their GTM motion can scale before they pour another dollar into it.
To forge a category titan:
Absolute clarity on your ICP—the customer worth building for.
A market position so distinct competitors become irrelevant.
Repeatable GTM architecture, not viral tactics.
Validation metrics that prove it works—before you scale.
the non-negotiables
A documented system your team executes without you.
“
Emely is absolutely invaluable as an asset.
A brilliant marketing mind.
Hailey Barry, Deloitte
HOW IT WORKS
Founder's Brief
One meeting. You bring your senior team—anyone who'll be enabling this work. We want the unvarnished truth: what's working, what's broken, where you've tried and failed, and what you need to prove before you scale.
Requirements & Alignment
We confirm our understanding and outline what we need: tech stack access, team bandwidth, full data transparency. We map the engagement, clarify roles, and set expectations. No surprises.
Embedded Execution
We embed like special ops—full access, autonomous operation, 12-week execution. We build and validate in real time. When we leave, your team owns the playbook.
Let's Work
The Forge is for founders and companies called to become category titans. It's a unique 12-week engagement specifically created to answer the biggest question at the inflection point between traction and scale: does this motion actually work, or will it break under pressure?
We don't validate your GTM—we stress-test it. Better to find the cracks now than after you've hired a sales team and burned through your Series A. This is early warning system and emergency triage for founders who need certainty before they scale.
Packages begin at $60,000.
Together
BOOK A CALL
WANT IN?
Ready to stress-test your GTM motion? Schedule a conversation with our team. We'll discuss where you are, what you need to prove, and whether The Forge is the right fit.